Donations

Dog rescue centres are facing a perfect storm of challenges with more dogs needing help than ever before, running costs going up, adoption rates falling and fundraising being harder than ever. This has left our rescue centres overwhelmed and underfunded.

You can find out more about the rescue crisis and how our donations are helping here.

It's simple really. Dog food brands make vast profits. By choosing not to be greedy we can deliver you a quality product, make enough to keep growing the business and donate 50% of all our profits. Everyone wins!