Impact
Rescue centres are under increasing pressure, with more dogs needing help and limited resources to support them.
By choosing to use 50% of all ou profits to fund meals for rescue dogs, we help rescue centres cover a vital everyday cost, giving them more resources to focus on rehabilitation and rehoming.
We work closely with our rescue centre partners across the UK to support dogs in need.
Last year, we funded over 86,000 meals and this year, we’re aiming to donate more than a quarter of a million.
You can find out more about our partners and the impact we’ve had here.
Every time you shop with us, your purchases help fund meals for rescue dogs, equivalent to 50% of our profits.
Here’s how each purchase contributes:
| Product | Meals funded |
| 12 tin wet food box | 2 meals |
| 24 tin wet food box | 4 meals |
| 36 tin wet food box | 8 meals |
| 2kg dry food bag | 2 meals |
| 6kg dry food bag | 4 meals |
| 12kg dry food bag | 8 meals |
We’ve built our business to balance quality, growth and impact.
By operating efficiently and focusing on what matters, we’re able to produce high-quality food while still funding meals for rescue dogs.