Our mission

To feed every rescue dog in the UK

By making naturally good food for your dog and choosing to use 50% of all our profits to fund meals for rescue dogs.

Why it matters

Rescue centres across the UK are caring for more dogs while managing steadily rising costs. Food is one of their most constant and unavoidable expenses.

At Birmingham Dogs Home, for example, it’s estimated to cost around £150 per dog each week. And with up to 240 dogs in their care at any one time, the costs are overwhelming.

More dogs need help every year

Food is a huge cost for rescues

We know we can’t solve every challenge. But as a dog food brand, we can help where it matters most.

By choosing to use 50% of all our profits to fund meals for rescue dogs, we help rescue centres cover a vital everyday cost, giving them more resources to focus on rehabilitation and rehoming.

How we’ve helped

In 2025 we funded 86,000 meals for rescue dogs across the UK

And it’s all thanks to you. Every time you’ve nourished your dog with food that’s naturally good, you’ve helped feed another waiting to find love. Take a bow.

Fun fact

Laid end to end, 86,000 bowls would stretch for around 9 miles!

In 2026 we aim to fund over a quarter of a million meals

We’re so grateful for the support of Miraculous Meals. They’re not just backing rescue work, they’re helping bring national attention to a crisis that’s too often ignored.

Vanessa Waddon, Chief Executive, Hope Rescue
Newcastle Dog & Cat Shelter is delighted to have the support of Miraculous Meals. It makes a huge difference to our work rehoming dogs and saving lives across the North East.

Chris Bray, Chief Executive, Newcastle Dog & Cat Shelter
We’re delighted to be receiving support for our homeless dogs from across the Midlands with food funded by Miraculous Meals. It means we can care for more dogs and give them the support they need.

Fi Harrison, Birmingham Dogs Home