About us

2.5 people trying to make the world a better place

We think there's a better way of doing business. One that gives back. One where more dogs win.

Our story

We’re a brand with a big mission, inspired by a dog with huge ears… Pedro.

When one of our Founders, Ed, rescued Pedro, it catapulted him into the rescue world through daily chats with rescue dog owners when out walking. What became clear was how bad things are. And they're getting worse.

The number of dogs abandoned rose 17% in 2021, 24% in 2022 and in 2023 rescue centres reported a 300% increase in calls to surrender dogs.

Like many rescues Pedro has his foibles. One of which is being very fussy over his food. Ed tried what seemed like an endless list of brands. Pedro would sometimes eat them once or twice but more than often not at all.

This sparked a thought… why can’t there be a healthy food dogs absolutely love to eat that helps solve the UK dog rescue crisis!? That's when Miraculous Meals was born. A deliciously healthy food that donates 50% of all profits to help rescue dogs in need.

Pedro’s story

A miraculous story of how a rescue dog went from an abandoned puppy to the co-founder of a dog food brand.

01
The first few weeks

Pedro’s mum was an abused and abandoned Spanish hunting dog. Injured she gave birth in a hole in the ground. This was Pedro’s home for the first few weeks of his life until he was rescued and taken to a rescue centre.
02
The first few months

Pedro and his siblings arrived at the shelter without their mother who it took another 8 days to catch and reunite with her pups. They were tiny, bewildered and scared but at last safe, warm and surrounded by love and care.
03
The start of a new life

At four months old Pedro said goodbye to his siblings, packed his bag and headed off on a 24-hour journey to meet his new family in the UK. It was all very new and frightening. He burrowed into the back of the car to try and hide.
04
Pedro today

It took Pedro time to learn to trust and share all the love he had inside him. From a hard start he’s now happy in his new home and the inspiration for and co-founder of a dog food brand… that’s pretty miraculous.